Juliana Kent, former owner of Outback Jacks, has shared a 'precious' family moment on social media.
She claims that her son Sebastian saved up enough money selling lemonade to buy a pony.
His parents took the money he had saved (they withdrew it from his bank account? Took it from his piggy bank? Stole it from underneath his pillow? It's never actually stipulated) and secretly bought him the pony, then recorded his reaction so that they could post it to social media. Of course the kid cried, and the whole nation let out a collective 'awwwww'. What else would have happened?
Yes... 'Awww'
Juliana then proceeded to do the rounds - The Project, 9 Mornings, etc. after her 'precious' family moment apparently 'went viral'.
Jesus... You can almost see the dollar signs flashing in her eyes.
It's funny, though, how the lemonade her kid sold just happens to have had branding on it already...
They served their own brand-name drinks at their kid's own birthday party a month before the video that went 'viral'.
Pretty good advertising isn't it?
But let's not be naive; I'm pretty sure that featuring the branding on network TV was the plan all along. In fact, I'm positive.
I suppose Juliana, after owning a franchise restaurant (Outback Jacks, remember?), realised that the real money wasn't in the restaurant at all but in the softdrinks they sold on the side, and promptly set about manufacturing some of her own. After that was done she just needed a clever and innovative way to introduce the drink into, let's face it, what is already a heavily saturated market.
What better way to do it than by exploiting her own children?
We live in a world now where people think it's perfectly acceptable to exploit their pets on Youtube for a few bucks... Just as men in the past exploited women, black people, the environment etc. And let's not forget that for years we've been exploiting animals by showing them off in zoos despite the fact this makes them miserable. We exploit horses, and just about any animal that's edible.
Hey, seriously, I figured it was only a matter of time before people turned their sights onto their own children.
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